Most people think that Google is solely as the go-to website to look things up. But it’s actually becoming a very successful advertising firm — this means that they make their revenue from advertisers.
In order for Search Realty Corp. to be a trusted Google Partner, there was a minimum ad spend that we were required to oblige to. We were then required to follow all of Google’s practices and finally, we had to have a representative pass Google’s advertising exams on an annual basis to keep up-to-date with Google’s latest products and updates. We had Sterling Wong, our broker of record and founder take on this role.
Search Realty Corp. currently operates as the only real estate brokerage in the world that is a trusted Google Partner. This means that Search Realty Corp. has the first access to advertising products that have been tried and tested with Google. For example, now we can advertise our home sellers properties on computers within a targeted postal code — which wasn’t possible before. Originally we could only target a specific large city, like Toronto, and now we can narrow in on a smaller community, like Mimico, or even a specific postal code (ex. M8V). This gives us more opportunities to connect with more potential buyers and sellers.
When we combine all the Google products together, home sellers can get tremendous exposure on their listing. Our sellers can get up to seven-times more exposure with Search Realty Corp. than with Realtor.ca when they select our VIP listing package.
Being a trusted Google Partner and implementing their tried-and-tested advertising products means we sell faster and at top dollar.
We now use advertising strategies that are being used by fortune 500 companies rather than competing agents who only use Realtor.ca — which means they miss out and so do their clients. View our home seller pricing details and packages we offer.
Having access to Google’s products means that our agents basically have an ad agency working for them in-house without having to pay sky-high ad agency prices.
Implementing Google’s advertising products really changed how we currently advertise. For example, a Search Realty agent can farm a particular postal code and have their ads show up on potential customers computers rather than having to go door-to-door or cold calling a particular postal route.
Currently, Search Realty offers four different products for their real estate agents: BullPen, Pay-Per-Lead, Driven (one year plans), and the Farmer. All of our products tailor specifically for buyers, sellers and any size of business an agent may require.
A Search Realty agent can also take advantage of the Search Network by keyword tuning ads to show up when they want them to. This means if a buyer types in 'Toronto Lofts For Sale in King West' in Google means they are 97% most likely looking to buy a loft in King West. Search Realty agent 's ad will then appear and then connect the buyers with sellers and our agents.
Google is as big as they are today simply because their advertising works.